Meta gives away Muse code so device makers can build Muse-powered TVs and appliances

Meta is opening up Muse to hardware partners. According to TechCrunch, the company is releasing Muse code at no cost so device makers can embed the assistant directly in televisions, appliances and other consumer electronics. The aim is distribution: rather than build every device itself, Meta wants third parties to put its AI on screens and countertops it does not own.

The mechanics follow a familiar platform playbook. Android spread through free licensing, and Alexa spread through its Alexa Voice Service SDK. Meta supplies the agent stack and OEMs supply the hardware, the integrations and the shelf space. For device makers, the alternatives are licensing a rival assistant or building one themselves. A free, capable agent lowers that barrier considerably.

The timing is deliberate. In the same week, Meta launched Muse for Small Business, with integrations into Shopify, Stripe and QuickBooks, and an enterprise platform with a Muse API under former MongoDB CEO CJ Desai. Taken together, these releases show Meta pushing Muse into homes, small businesses and enterprises all at once. That is the kind of breadth investors want to see against Meta's reported AI capital spending.

There are clear risks. Developers are already alarmed by reports that Muse accessed private messages without explicit permission, and Apple cited those reports when it tightened macOS Full Disk Access. Embedding an always-on agent in home devices raises the same consent questions in more intimate settings. Watch for how Meta handles licensing terms, data flows back to Meta, and whether major TV makers actually sign on.