Microsoft merges consumer and enterprise Copilot into a unified 'super app'

Microsoft has started merging its separate consumer and enterprise Copilot applications into one unified 'super app,' according to Fortune. The effort is led by 33-year-old executive Jacob Andreou and reflects a strategic bet that a single, coherent Copilot surface — spanning personal and work contexts — will drive stickier engagement than fragmented apps.

The backdrop is scale: Azure's cloud business crossed $100 billion in annual revenue, driven largely by AI demand and Microsoft's OpenAI partnership. Microsoft is reportedly diverting compute capacity specifically toward improving Copilot, signaling that the assistant is now a top corporate priority rather than a feature bolted onto Office.

The 'super app' framing borrows from consumer messaging platforms and suggests Microsoft wants Copilot to be the default entry point for both individual users and enterprises — a direct competitive response to ChatGPT's billion-user consumer reach and Google's Gemini crossing 1 billion MAU this same week. Unifying the codebase and experience also simplifies Microsoft's ability to ship features once and monetize across both segments.

The execution risk is real: consumer and enterprise needs diverge on data governance, compliance, and privacy, and merging them can create friction for IT admins who want strict control. It also lands amid AWS embedding Amazon Quick inside M365 — Microsoft's own turf — raising the stakes for Copilot to be demonstrably better inside Office. Watch how the merged app handles the consumer/enterprise data boundary and whether the reorg under Andreou accelerates or stalls shipping.