OpenAI makes shopping ads in ChatGPT easier with auto-generated product-feed campaigns

OpenAI is simplifying ad creation for e-commerce companies on ChatGPT by introducing automation that generates ads directly from retailers' existing product catalogs. The new 'product feed' campaign feature eliminates the need to build ads manually product-by-product. Ads appear below responses, clearly labeled as sponsored, and leverage the same structured product files retailers already use for Google Shopping — lowering the barrier to entry for ChatGPT commerce.