Meta indefinitely pauses AI commercial terms update after court injunctions in Brazil and Norway

Meta has put on hold, indefinitely, a revision to the terms that govern businesses using its platforms. The updated Commercial Terms, Product Catalog terms and Ad Creative Generative AI terms would have let Meta train AI on content that merchants link to, such as catalog pages and external sites. Courts in Brazil and Norway issued preliminary injunctions against the changes, and business users and privacy advocates pushed back publicly.

The terms mattered because Meta is building an AI commerce stack. Its Muse agent platform automates product discovery, customer support and in-chat purchasing across Instagram, WhatsApp and Facebook. Merchant data is valuable training material for those agents. The pause leaves Meta relying on existing consented data while regulators weigh in.

The retreat fits a broader regulatory pattern in which training-data consent is being decided jurisdiction by jurisdiction. The EU has previously forced Meta to delay AI training on user posts, and Apple's Siri AI features remain paused in the EU as well. Meta continues to ship product: this week it released specialized Muse models with Active Memory, citing a 2.4x reduction in forgetting, and launched customizable 'spaces' in the Muse app.

What to watch: whether Meta returns with narrower, opt-in terms, whether more countries issue injunctions, and how the pause affects merchant uptake of Muse commerce agents. Community reaction was broadly relieved.