NVIDIA Unveils Next-Gen 'Rubin' AI Chip Platform with Accelerated Development Timeline

NVIDIA announced its next generation of AI chips, the 'Rubin' platform, featuring updated GPUs and a new central processor called 'Vera', just months after its Blackwell model. The company has committed to a 'one-year rhythm' for releasing new AI chip models, signaling NVIDIA's accelerated pace of chip development to maintain market dominance. Meanwhile, game developer S-Game Studio publicly distanced Phantom Blade Zero from DLSS 5, citing concerns that generative AI visual tech could alter artists' original creative intent, reflecting growing pushback against AI-generated visuals in gaming.